Digital Marketing
Maturity Assessment

A 15-question assessment that evaluates your marketing maturity across five key areas. Get your score, see where you stand, and receive practical next steps — all in under 5 minutes.

15 Questions 5 Areas 5 Growth Stages ~5 Minutes

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Rate Where You Are Today

For each question, pick the option that best describes your current situation. Be honest — there are no wrong answers.

Strategy & Planning0 of 15 answered

Strategy & Planning

Your marketing plan, goals, and understanding of your audience

Question 1 of 15

How clearly defined is your marketing strategy?

No real planWe do marketing on the fly — whatever feels right in the moment.1Rough ideaWe have a general sense of what we should be doing but nothing written down.2Documented planWe have a written marketing plan with goals and target audiences defined.3Regularly reviewedOur strategy is reviewed quarterly and adjusted based on what's working.4Always refiningStrategy is embedded in everything we do — we continuously test, learn, and adapt.5

Question 2 of 15

How well do you know your target audience?

Anyone and everyoneWe don't have a specific audience in mind — we market to whoever might buy.1General ideaWe can describe our typical customer but haven't done formal research or personas.2Defined personasWe have documented customer personas based on research and real conversations.3Data-informedWe use customer data, feedback, and analytics to refine our audience understanding.4Deeply understoodWe know our customers inside out — their needs, behaviours, and how they make decisions.5

Question 3 of 15

How clear are your marketing goals and how do you measure success?

No formal goalsWe don't set specific marketing goals or track any numbers.1Vague targetsWe have rough goals like "grow social media" or "get more leads" but nothing measurable.2Clear KPIsWe have specific, measurable goals and track key metrics like leads, conversions, or revenue.3Regularly trackedWe review our KPIs monthly and adjust tactics based on performance.4Revenue-linkedEvery marketing activity is tied to revenue or business growth — we know our ROI.5

Content & Creative

What you put out into the world — consistency, quality, and brand voice

Question 4 of 15

How consistently do you produce and publish content?

Rarely or neverWe hardly post anything — maybe an occasional update when we remember.1SporadicWe post now and then but there's no real schedule — it comes in bursts.2Regular scheduleWe have a content calendar and publish consistently — at least weekly.3Multi-channelWe publish regularly across multiple formats — social, email, blog, and video.4Always onContent is a core part of our business — we publish daily with a clear editorial strategy.5

Question 5 of 15

How clear and consistent is your brand voice and visual identity?

No defined brandWe don't really have a brand style — things look different every time we post.1Some guidelinesWe have a logo and some brand colours but the look and tone vary across channels.2Consistent brandOur brand looks and sounds the same everywhere — we have clear guidelines.3Evolving brandOur brand is well defined and we regularly refresh content and creative based on performance.4Distinctive brandOur brand is a competitive advantage — instantly recognisable across every touchpoint.5

Question 6 of 15

How repurposable and efficient is your content production?

One and doneEvery piece of content is created from scratch — nothing gets reused.1Occasional reuseWe sometimes repost or tweak old content but there's no system for it.2Planned reuseWe plan content in themes — one idea gets adapted for blog, social, and email.3Content systemWe have templates, workflows, and a production pipeline — content scales efficiently.4Fully optimisedEvery asset is designed to work across channels — video becomes clips, posts, ads, and emails.5

Channels & Presence

Where and how you show up — social, search, email, and paid media

Question 7 of 15

How well are you using the channels that matter to your customers?

Barely presentWe might have a website and a social page, but they're mostly inactive.1One or two channelsWe're active on one or two channels but haven't explored others that might work.2Core channels coveredWe have a solid presence across the channels our customers actually use.3Multi-channel strategyWe're active across multiple channels with messaging tailored to each one.4Omni-channelCustomers get a seamless experience across every channel — consistent and connected.5

Question 8 of 15

How effective is your organic reach — search, social, and word of mouth?

IgnoredWe haven't thought about SEO or organic reach — we rely on word of mouth alone.1Basic effortsWe've done some basic SEO and post on social media, but not consistently or strategically.2Active organicWe invest in SEO and social — content is optimised and we see steady organic traffic.3Growing reachOrganic channels are a significant lead source — we track and optimise for growth.4Organic engineOrganic marketing is our primary growth driver — content consistently attracts and converts.5

Question 9 of 15

How do you approach paid advertising and campaigns?

Never triedWe've never run paid ads — it's not something we've considered or feel ready for.1DabbledWe've tried some ads but without a clear strategy or proper tracking.2Planned campaignsWe run targeted campaigns with clear objectives, budgets, and measurement.3Optimised spendWe actively manage and optimise campaigns, testing creatives and audiences regularly.4Full funnelPaid, organic, and owned channels work together — we have a clear ROI on every dollar spent.5

Data & Measurement

How you track, measure, and use data to improve your marketing

Question 10 of 15

How well do you track and report on marketing performance?

No trackingWe don't track marketing results — we have no idea what's working.1Basic analyticsWe have Google Analytics installed and occasionally check website traffic and social numbers.2Regular reportingWe produce monthly reports with key metrics and review them with the team.3Dashboard-drivenWe have live dashboards and use data to make week-by-week marketing decisions.4Data-driven cultureEvery marketing decision is backed by data — we know exactly what drives growth.5

Question 11 of 15

Do you know which marketing activities bring in actual leads and sales?

No ideaWe have no way of telling where leads come from or what converts.1Gut feelWe have a rough sense of what works based on anecdotes, not data.2Basic attributionWe track lead sources and can attribute most conversions to specific activities.3Full attributionWe have multi-touch attribution — we understand the full customer journey.4PredictiveWe use data to forecast and proactively allocate budget to the highest-performing channels.5

Question 12 of 15

How well do you collect and use first-party customer data?

Not collectingWe don't collect customer data beyond what's needed for billing.1Scattered dataWe have customer data in different places — email lists, spreadsheets — but nothing unified.2CRM in placeWe use a CRM to manage customer data and segment our audience.3Data-driven segmentsWe segment customers based on behaviour and use this to personalise marketing.4Customer intelligenceFirst-party data is a strategic asset — it drives personalisation, product development, and growth.5

Operations & Capability

Your tools, workflows, team, and ability to execute consistently

Question 13 of 15

How well do your marketing tools and systems work together?

No toolsWe don't use any dedicated marketing tools — maybe just email and spreadsheets.1PatchworkWe have a few tools but they don't talk to each other — lots of manual work.2Connected stackOur key tools (CRM, email, analytics) are connected and data flows between them.3AutomatedMuch of our marketing is automated — leads are scored, nurtured, and routed automatically.4Optimised stackOur tech stack is a competitive advantage — everything integrates seamlessly and we regularly review and upgrade.5

Question 14 of 15

How equipped is your team to execute marketing consistently?

Just meMarketing is something I do in the gaps between everything else — no dedicated time or person.1Wearing many hatsOne person handles marketing alongside other responsibilities — it's inconsistent.2Dedicated personWe have someone whose primary role is marketing — they have the time to be consistent.3Small teamWe have a small marketing team or mix of in-house and external support covering key areas.4Well-resourcedMarketing is a core function with dedicated roles, clear processes, and a strategic leader.5

Question 15 of 15

How well do you convert interest into action — leads, enquiries, sales?

No processEnquiries come in randomly and we handle them ad hoc — no follow-up system.1ReactiveWe respond to enquiries but there's no structured follow-up or nurturing.2Defined funnelWe have a defined sales and marketing funnel with clear stages and handoffs.3Nurture engineWe have automated nurture sequences and a CRM that tracks leads through to conversion.4Conversion machineEvery touchpoint is optimised — we continuously test and improve conversion rates.5

Back to Assessment

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Your marketing maturity level.

Getting Started (15-25) Finding Your Feet (26-40) Building Momentum (41-55) Growing Confidently (56-70) Firing on All Cylinders (71-75)

Your Marketing Breakdown

See how you score across each area of your marketing

Strategy & Planning

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Content & Creative

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Channels & Presence

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Data & Measurement

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Operations & Capability

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Digital MarketingMaturity Assessment

Rate Where You Are Today

Strategy & Planning

Content & Creative

Channels & Presence

Data & Measurement

Operations & Capability

Your Marketing Breakdown

Strategy & Planning

Content & Creative

Channels & Presence

Data & Measurement

Operations & Capability

Your Next Step

How We Can Help

Get Your Full Assessment Report

Digital Marketing
Maturity Assessment